VINOZA:顛覆葡萄酒市場的領導者 VINOZA is leading the change in the Taiwan wine market | Vinoza

VINOZA:顛覆葡萄酒市場的領導者 VINOZA is leading the change in the Taiwan wine market

VINOZA:顛覆葡萄酒市場的領導者 VINOZA is leading the change in the Taiwan wine market

不論你是葡萄酒業的從業人員或愛酒人士,你都應該要聽過VINOZA葡萄酒專賣店!VINOZA為一歐洲優質葡萄酒的進口商,而其具有歐洲鄉村風情的品牌旗艦店也於去年九月在台北盛大開幕。VINOZA與眾不同的經營模式已締造成功的銷售佳績,並受到業界專業人士及消費者的一致好評,它正以一個創新的商業模式在顛覆著國內的葡萄酒市場!

No matter if you are working in the wine industry or are a wine lover, you should be aware of a name, VINOZA! VINOZA is a wine importer for quality European wines and has its own elegant designed flagship store in Taipei. The Grand Opening was last September. VINOZA with its distinctive business model already has a tremendous success in sales and a prominent reputation among wine professionals and consumers. It is changing the wine market in Taiwan with its innovative business model!

VINOZA一直以提供消費者負擔得起的美酒,及單純不複雜的探索、品酒體驗為核心目標,大膽地做出與目前國內傳統的葡萄酒進口商不同的經營策略,其發展了「香氣四寶石」的測驗,這個線上的口味測驗會透過5個簡單的問題辨識出每個人的口味偏好,消費者在測驗中回答的總分決定了他們是屬於這四種口感喜好中的哪一個類別,依此幫助消費者輕鬆地找到喜愛的酒款,而VINOZA所有的酒款便是根據每支酒的口味特徵進行這四個類別的分類。而且,也只有在VINOZA,你可以試飲大部份的酒款後,再決定是否購買。這個創新且貼近消費者的策略大大地解決了以往許多愛酒人士在面對眾多葡萄酒款時不知所措,或擔心花了冤枉錢的窘境,讓他們可以輕鬆地探索口感喜好,真正地享受品嚐佳釀的樂趣,同時也吸引了愛好葡萄酒的新手,其中大多為30多歲到40歲出頭,擁有都會的生活型態,他們也正是台灣葡萄酒產業快速成長的消費族群。

The mission of VINOZA is to provide consumers affordable quality wines and an uncomplicated way for exploring and tasting wine. It runs with a bold business strategy which is very different from the other traditional wine importers in Taiwan. VINOZA created the 4 Gemstones concept. This is an online taste test where based on 5 easy questions one can identify their preferred taste. Based on the total score from the online test it will place them into one of the categories, thus make it easy for consumers to choose the wines which fit best to their taste. All wines in VINOZA’s assortment are linked to one of the four categories based on their specific set of characteristics. And only at VINOZA you can taste most of the wines before you buy them. This innovative and consumer friendly strategy resolves the problem for most wine lovers who feel usually overwhelmed by choosing a wine from a large wine selection, or the fear of making a wrong buying decision. It allows consumers to easily explore their taste and feel real pleasure when exploring and tasting fine wines. This bold strategy is one of the factors which helps to attract new wine lovers, who are mainly in their thirties and early forties with a cosmopolitan lifestyle. These are the fast growing consumer segments in the Taiwan wine market.

打破了傳統市場的規則,VINOZA獨特的經營理念和模式受到消費者青睞的程度,完全反應在3月28日(六)所舉辦的「春日特惠」活動優異的銷售業績上,該活動提供消費者在當日選購店內任何酒款「買一送一」的優惠,活動兩天前,VINOZA僅憑著會員通知、網路上的口耳相傳、Facebook與蘋果日報在網站上的行銷宣傳,造就了當日店內約有三百名顧客來訪的盛況,及單日超過一千七百瓶葡萄酒的銷售佳績!這是台灣葡萄酒產業前所未有的優異戰績!

The amazing sales result of VINOZA’s Spring Sale on Saturday March 28th reflects the great acceptance for VINOZA’s efforts for breaking the traditional market rules and its unique philosophy and business model. The promotion provided consumers a “Buy One Get One Free” for any wines available in the Store that day. VINOZA only promoted its Spring Sale two days before the start of the promotion through innovative marketing via member letters, Facebook, Word of Mouth on the Internet and the Apple Daily website. It resulted in a spectacular event for which an astonishing 300 people came to pay a visit and they bought over 1,700 bottles of wine during that one day! These results have never been achieved before and are unique in the Taiwan wine industry.

VINOZA也相當用心經營其餐廳、菸酒經銷商、飯店等商業通路的客戶,不僅站在商業客戶的立場,協助他們找到屬於他們消費者口感喜好的酒款,也提供員工訓練,增進他們對於酒款的知識與了解,以成就更好的銷售成績。而在3月28日門市春日特惠活動的前一週,VINOZA也針對某些特定酒款,提供其商業通路客戶類似「買一送一」的春日特惠。所有這些嶄新的經營模式為VINOZA及其客戶創造雙贏!

VINOZA also puts a lot of efforts towards its business clients like restaurants, wine shops and hotels. VINOZA puts itself in client’s shoes, helping them to select the wines which fit best to their customer’s taste. Also, it provides them training to improve their knowledge about the selected wines in order to have better sales results. One week before the Store Spring Sale on March 28th, VINOZA offered their business clients a similar “Buy One Get One Free“ Spring Sales for some selected wines. All of these innovative business initiatives create a win-win situation for both VINOZA and its business clients.

為了改變消費者對於品酒的觀念不只是奢侈的享受,而是一種生活的方式與樂趣, VINOZA不隨波逐流,以創新的方式經營自己的品牌,帶給台灣消費者與眾不同的、輕鬆愉快的品酒體驗,如果你還不認識VINOZA,找個時間到台北旗艦店感受一下他們所建立的全新葡萄酒品飲體驗吧!

In order to change consumer behavior to enjoy wine as a lifestyle and not only as a luxury, VINOZA manages its brand in an innovative way and brings consumers a distinct, relaxing and pleasant wine tasting experience. If you haven’t heard about VINOZA yet, visit their flagship store in Taipei to have a brand new and fantastic wine tasting experience!

* Don’t Drink and Drive 請勿酒駕

* No Drinking Under 18 未成年請勿飲酒

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