08 4 月 VINOZA：顛覆葡萄酒市場的領導者 VINOZA is leading the change in the Taiwan wine market
No matter if you are working in the wine industry or are a wine lover, you should be aware of a name, VINOZA! VINOZA is a wine importer for quality European wines and has its own elegant designed flagship store in Taipei. The Grand Opening was last September. VINOZA with its distinctive business model already has a tremendous success in sales and a prominent reputation among wine professionals and consumers. It is changing the wine market in Taiwan with its innovative business model!
The mission of VINOZA is to provide consumers affordable quality wines and an uncomplicated way for exploring and tasting wine. It runs with a bold business strategy which is very different from the other traditional wine importers in Taiwan. VINOZA created the 4 Gemstones concept. This is an online taste test where based on 5 easy questions one can identify their preferred taste. Based on the total score from the online test it will place them into one of the categories, thus make it easy for consumers to choose the wines which fit best to their taste. All wines in VINOZA’s assortment are linked to one of the four categories based on their specific set of characteristics. And only at VINOZA you can taste most of the wines before you buy them. This innovative and consumer friendly strategy resolves the problem for most wine lovers who feel usually overwhelmed by choosing a wine from a large wine selection, or the fear of making a wrong buying decision. It allows consumers to easily explore their taste and feel real pleasure when exploring and tasting fine wines. This bold strategy is one of the factors which helps to attract new wine lovers, who are mainly in their thirties and early forties with a cosmopolitan lifestyle. These are the fast growing consumer segments in the Taiwan wine market.
The amazing sales result of VINOZA’s Spring Sale on Saturday March 28th reflects the great acceptance for VINOZA’s efforts for breaking the traditional market rules and its unique philosophy and business model. The promotion provided consumers a “Buy One Get One Free” for any wines available in the Store that day. VINOZA only promoted its Spring Sale two days before the start of the promotion through innovative marketing via member letters, Facebook, Word of Mouth on the Internet and the Apple Daily website. It resulted in a spectacular event for which an astonishing 300 people came to pay a visit and they bought over 1,700 bottles of wine during that one day! These results have never been achieved before and are unique in the Taiwan wine industry.
VINOZA also puts a lot of efforts towards its business clients like restaurants, wine shops and hotels. VINOZA puts itself in client’s shoes, helping them to select the wines which fit best to their customer’s taste. Also, it provides them training to improve their knowledge about the selected wines in order to have better sales results. One week before the Store Spring Sale on March 28th, VINOZA offered their business clients a similar “Buy One Get One Free“ Spring Sales for some selected wines. All of these innovative business initiatives create a win-win situation for both VINOZA and its business clients.
In order to change consumer behavior to enjoy wine as a lifestyle and not only as a luxury, VINOZA manages its brand in an innovative way and brings consumers a distinct, relaxing and pleasant wine tasting experience. If you haven’t heard about VINOZA yet, visit their flagship store in Taipei to have a brand new and fantastic wine tasting experience!
* Don’t Drink and Drive 請勿酒駕
* No Drinking Under 18 未成年請勿飲酒